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Amita Shukla

Founder & CEO

Amita Shukla is an innovator and entrepreneur focused on creating transformative innovations for human health, well-being, and potential. She is the founder and CEO of Vitamita and the author of Enduring Edge: Transforming How We Think, Create and Change. Amita regularly advises companies and organizations and has been invited to present over 100 keynotes, lectures, and workshops to innovators, entrepreneurs, and leaders in industry, academia, and government. Her work and talks focus on mastering mindset agility for individual, team, organizational, and societal transformation.


Previously, she spent close to nine years at New Enterprise Associates, one of the world’s largest and most active venture capital firms with over $20 billion in total capital, where she evaluated cutting-edge medical innovations, invested in healthcare startups, and worked with leading scientists, physicians, and entrepreneurs to build world-class companies. Earlier, she was vice president of AmiKa Corp., a biomedical technology company where she helped develop and market novel research tools—for which she holds 10 issued patents—until its acquisition by Harvard Bioscience. Previously, she founded two startups and was a healthcare analyst at Merrill Lynch.


In 2018, Amita became an Adjunct Lecturer at Johns Hopkins to teach a graduate course on leadership, for which Enduring Edge has been a required textbook since 2014. Previously, she served as a Mentor-in-Residence to help Hopkins’ researchers realize the potential of their groundbreaking discoveries. In 2010, Governor Martin O’Malley appointed Amita to the board of Maryland’s Technology Development Corporation (TEDCO), a leader in seed/early-stage investing. She was reappointed by Governor Larry Hogan in 2015, and is currently its longest-serving board member. 


Amita holds a BA in biochemistry from Harvard, where she was a Senior Editor at the Harvard Crimson, and an MBA from Stanford, where she led a team that won the university-wide annual business plan competition for a novel cardiovascular device.