Kirsten Maynard is known for developing and communicating important narratives about the innovations and disruptions shaping our future. With a range of experience across services and sectors, she specializes in using targeted messaging and top-tier media coverage to build movements and create new market categories. A former news writer and TV producer, Kirsten has shared stories about new sustainability and clean technologies for over a decade, managed crisis communications and served as spokesperson for global corporations, and deployed public relations programs for startups, investors, foundations, NGOs and nonprofits.
 
As Senior Vice President leading the communications practice at Waxman Strategies she drives media coverage and visibility for clients in the firm’s technology, environment, and health practices. Kirsten holds a BA in Mass Media from the University of San Francisco.