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avatar for Liz Sara

Liz Sara

Best Marketing LLC
Founder and President
Liz has more than 25 years of experience in the DC area high tech community as an entrepreneur, business leader, angel investor and strategic marketing executive. 

In 2001, she founded Best Marketing, LLC to provide emerging and growth stage software companies with strategic marketing, PR and business development services. More than 85 companies have benefited from her experience in growing revenue, gaining market adoption and become successful. 

She assists clients generate revenue by: 

--re-positioning their message and go-to-market strategy
--re-aligning price models 
--targeting new audiences 
--launching new software products
--creating and executing lead generation campaigns 
--gaining visibility in the press 
--acquiring companies and capital 

This broad expertise brings a wealth of first-hand knowledge to growing tech firms. 

Previously, she played principal roles in some pioneering B2B technology firms. As co-founder of SpaceWorks, an eCommerce software company, she facilitated its startup and growth to nearly $25 million in revenue; at America Online, she designed the PR program and investor road show for the IPO; at United Press International, she facilitated a turn-around strategy; and for LEXIS/NEXIS, she was instrumental in the creation and successful launch of a new division. 

She served as the first female Chair of the Dingman Center of Entrepreneurship from 2016-2018. In July 2018, she was appointed as the Chair of the National Women's Business Council. She is an Adjunct Marketing Professor at the Smith School of Business and past Entrepreneur-in-Residence.

Ms. Sara holds an M.A.. She is a frequent speaker and author on topics related to business, marketing and angel investing. She holds several Advisory Board positions including with BEACON DC

My Speakers Sessions

Thursday, September 27